Campaign Cabinet
Lead the charge. Build the relationships. Fuel the impact.
The Campaign Cabinet is a group of volunteer leaders who help drive United Way of the Lakeshore’s annual campaign by building relationships, engaging workplaces, and connecting our community to meaningful impact.
What they do
Campaign Cabinet members serve as ambassadors and relationship-builders, working alongside staff and community partners to grow support for United Way’s mission. This team helps shape campaign strategy, strengthen corporate partnerships, and expand engagement across Muskegon, Newaygo, and Oceana Counties.
Rather than focusing only on logistics, Cabinet members play a key role in influencing, connecting, and leading — helping bring new partners to the table while strengthening existing relationships.
What you’ll do
Build and strengthen relationships with local businesses and community leaders
Support and grow workplace campaigns within assigned or self-identified accounts
Engage company leadership to secure participation, sponsorship, or giving
Serve as an ambassador for United Way at events and in the community
Help identify new businesses or partners for outreach and growth
Collaborate with staff to support campaign strategy and meet fundraising goals
Recruit and support additional campaign volunteers when appropriate
Participate in campaign meetings, events, and key moments
Typical engagement may include outreach emails, meetings with business leaders, event invitations, and connecting partners to volunteer or impact opportunities
Who this is great for
Business and community leaders
Professionals with strong networks and relationship-building skills
Individuals comfortable engaging with executive leadership
People passionate about community impact and local solutions
Those who enjoy connecting people, ideas, and opportunities
Commitment level
Seasonal (with highest engagement during campaign months)
Participation in campaign meetings and events
Ongoing relationship engagement throughout the campaign
What to expect
Support and partnership from United Way staff
Tools, materials, and talking points to guide outreach
Flexible engagement based on your network and strengths
Opportunities to grow into deeper leadership roles
Interested in joining?
Contact Jana Routt, Senior Director of Workplace Campaign, at jana@unitedwaylakeshore.org, to learn more or express interest.
Next step:
Submitting your interest does not confirm membership. A team member will follow up with additional details about expectations, timeline, and how you can get involved.