WORKPLACE

ENGAGEMENT

United Way of the Lakeshore’s Workplace Campaigns unite coworkers to inspire change and support communities. These campaigns make giving simple through payroll deductions and help raise awareness about local issues, connecting employees with ways to make a positive impact.

We’re here to support your efforts! Use the resources below to ensure a successful campaign, and if you need assistance, contact Jana Routt at (231) 332-4004 or jana@unitedwaylakeshore.org. 

  • Note: If your workplace usually runs a United Way campaign, please connect with your Employee Campaign Coordinator first to see whether they are using United Way of the Lakeshore pledge forms, ePledge, or a third-party processor before using the materials in this toolkit.

    Workplace Pledge Form (Template via Canva) -You can customize our pledge form by using the provided template—simply delete the placeholder logo and upload your own in Canva.

    Individual Pledge Form (PDF)- If your workplace is not holding a United Way campaign, you’re welcome to download and complete the individual pledge form.

    Workplace Campaign Summary Form- Did you run a workplace campaign? Please use this form for the front of your campaign envelope to let our processing team know that everything is accounted for.

    Need help? Contact our Senior Director of Workplace Campaign at (231) 332-4004 or jana@unitedwaylakeshore.org

  • Campaign Coordinator Guide
    Your go-to resource for planning and leading a successful United is the Way workplace campaign. Find step-by-step guidance, campaign timelines, kickoff tips, giving logistics, and links to the tools and resources you need to make your campaign easy and engaging.

  • Your campaign. Your workplace. Your way.

    This kit is a menu of ready-to-use communications, not a checklist. Choose the emails that work best for your campaign length, employees, and workplace culture. You do not need to send every message.

    Pick what fits.
    A one-week campaign may only need a launch, one impact message, a reminder, and a thank-you. Longer campaigns can add more impact stories, engagement opportunities, and updates along the way.

    Make it yours.
    Use the templates as written or personalize them with your workplace's voice, experiences, activities, and community connections. Look for Coordinator Notes throughout the kit for ideas.

    Mix up your communication.
    Not everything needs to be an email! Adapt content for staff meetings, newsletters, intranet posts, Teams or Slack, digital screens, or other channels your employees already use.

    Make participation easy.
    Whenever you make an ask, clearly include your campaign deadline, how to give, where pledge forms should be returned, and who to contact with questions.

    Need help? Your United Way representative can help you choose messages and build a communications schedule that works for your team.

    Choose what works. Skip what doesn't. Make it yours.

    SAMPLE EMAILS:

    Emails Before Campaign:

    DURING CAMPAIGN EMAILS:

    AFTER CAMPAIGN EMAILS:

  • Before You Present Sheet

    Request A United Way Speaker
    We're happy to assist in setting up an in-person storytelling event to show how individuals have been given a chance at a better life from our services and funded programs.  Email Jana at jana@unitedwaylakeshore.org for more information!

    5-Minute Campaign Presentation
    Short on time? This ready-to-use presentation tells the United Way story in just five minutes, highlighting local needs, our community priorities, how United Way turns needs into action, and how employees can get involved. Speaker notes are included to make presenting easy.

    Optional Deep-Dive Slides
    Have a little more time? Add these optional slides to take a closer look at Housing Stability, Childcare & Early Childhood Education, and Early Literacy Development, with localized versions for Muskegon, Newaygo, Oceana, or the full Lakeshore region. Choose only the slides that best fit your audience and available time.

    2-Minute Elevator Pitch
    Only have a couple of minutes? Use this ready-to-go script to quickly explain what United Way does, why our work matters, and how everyone has a role to play. Perfect for staff meetings, team huddles, campaign events, or any quick opportunity to share the United Way story.

  • 11x17 Campaign Posters
    Bring United is the Way to life in your workplace with these ready-to-print 11x17 posters featuring our priority areas and volunteerism. Download the print-ready versions as-is, or use the editable Canva templates to add your workplace campaign QR code and make it easy for employees to take action.

    For Email, Teams & Slack
    Add a little visual impact to your workplace campaign communications! These ready-to-use graphics are sized for emails, Teams, Slack, and intranet posts and feature key United is the Way messages. Pair them with our campaign email templates or use them with your own workplace updates.

    General United Way Videos:

    Program Videos:

    Education Videos:

  • Stay tuned! Coming Soon!

  • Stay Tuned! Coming soon!

  • United Way Logos

NEED SOMETHING ELSE?

We would love to work with you to make your campaign a success! Click below to email Jana if you have any questions.

Email Us