Campaign Toolkit

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United Way wants to make your workplace campaign easy and successful! The following materials will help you achieve a best practice campaign. If you have any questions or need additional resources, please contact Kara Zielinski at 231-332-4003 or kara@unitedwaylakeshore.org.

Key Tools for Campaign Leaders

Coordinator Guide

Campaign Manual

Goal Poster

Barrier Cards

United Way of the Lakeshore Videos:

United We Win  (2 minutes)

Meet ALICE: Charlene's Story  (3 minutes)

United We Win (captioned)  (2 minutes)

Please Give (30 seconds)

United Way Worldwide: What is United Way?  (2 minutes)

100 Year Celebration Video (13 minutes)

PowerPoint Presentation:

PowerPoint Show version

PDF version

Campaign Forms

Campaign Profile Form

Speaker Request

Campaign Materials Request

Pledge Form - Individual

Pledge Form - Corporate

Envelope Form

United Way Resources

United Way Logo Files

About United Way of the Lakeshore

Common Questions about United Way

Loaned Executive Brochure

Sample letters for campaign:

CEO Letter to announce Campaign Coordinator

CEO Ask Letter to Employees Option 1

CEO Ask Letter to Employees Option 2

CEO Ask Letter to Employees Opition 3

CEO Thank You Letter Option 1

CEO Thank You Letter Option 2