About Us

Mission:  Our mission is to mobilize the caring power of our community to improve the lives of people in our lakeshore communities.

Vision:  United Way will be a catalyst for positive community change.  We improve the quality of life in our community by impacting education, income and health.

United Way of the Lakeshore advances the common good and creates opportunities for a better life for all by focusing on Education, Income and Health – the building blocks for a good life. There are basic things we all need for a good life: a quality education that leads to a stable job, income that can support a family through retirement, and good health. Our goal is to create long-lasting changes that prevent problems from happening in the first place.

More than fundraisers, United Way partners in change, working with a broad range of people and organizations to identify and resolve pressing community issues. United Way continues to lead the nonprofit sector in the call for transparent accountability and measurable results.

To achieve measurable, lasting change, United Way:

    * Identifies and builds on community strengths and assets.

    * Helps individuals and groups with specific community interests find ways to contribute their time and talents.

    * Supports direct-service programs and community-change efforts.

    * Advocates for public policy changes.

Our vision for Muskegon, Oceana and Newaygo counties in the next 10 years is bold: that the people of the lakeshore region have the educational and economic opportunities needed to succeed and thrive.

We invite you to be part of the change. Together, united, we can inspire hope and create opportunities for a better tomorrow. That’s what it means to